What's In A Name? When It Comes To Your Home Daycare Business, Plenty!
When it comes to marketing, one of the most powerful tools you can use to build your brand is a good business name.
Choosing the right name for your daycare business is a very important task that requires a lot of thought and consideration. You want to choose one that fits your personality as well as your business outlook.
Here are a few guidelines that will help you choose the right name for your Family Daycare.
1.) Determine what thoughts and feelings you would like the name to convey.
a) Cutesy ( Little Explorers)
b) Straightforward (Jane's Day Care)
c) Regional (Chesapeake Child Care)
d) Educational (Brainy Babies Academy/Pre-School)
e) Warm & Fuzzy (Home Away From Home) I'd urge you to stay away from this one due to it's popularity.
2.) You want folks to "Get It." - Don't get so creative that no one understands what message your business name is trying to convey, it should clearly represent you and the services that you offer.
3.) Get it right the first time. - Put a lot of thought and consideration into choosing the right business name in order to avoid having to change it months or years from now. Your goal should be to find a name that will serve you well for the life of your business.
4.) Forget funky spelling. - Don't get cute here, make it easy to pronounce and easy to spell.
5.) Do your homework. - Check for availability to avoid any potential legal conflicts. Imagine investing your time and money into marketing materials, only to receive a cease-and-desist letter in your mailbox. Arrrg!!!
6.) Dust off the trusty old Thesaurus. - When you need just the right word, this is the ideal guide for a quick study in the synonym department.
7.) Get down to brainstorming. - Come up with a master list of names and take it from there.
8.) Register your domain name. - If you plan on having a website (and surely you do, right?... right...), now's a good time to snap-up your domain before someone else does.
9.) Limit the number of decision makers. - Decide who will have input in the naming process. I'm sure you've heard the old adage... "To many cooks in the kitchen".
Use the tips and ideas above to come up with a name that will be just the right fit for you. Don't rush yourself into coming up with a name too quickly, the time you invest in choosing a name for your daycare business is time well spent.
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